Get your business named when customers ask AI who to choose.

GEO, AEO and AI SEO: what is the difference?

For a business owner, very little. GEO (generative engine optimisation), AEO (answer engine optimisation) and AI SEO are three names for one goal: being the business an AI tool names, and describes correctly. Agencies pick whichever name they like. This one service covers all three.

It also overlaps with ordinary SEO. Google's AI Overviews mostly quote pages that already rank in the top ten results, so GEO without SEO rarely works. That is why we always do the two together.

What do you actually do?

• Find the questions. We read your Google Search Console data and Google's own search suggestions to see what people ask about businesses like yours, in their own words.
• Write answers AI tools can quote. Short, self-contained passages with your name, what you offer, where you work and how to reach you, placed near the top of the right pages.
• Remove contradictions. If your site, your Google Business Profile and your directory listings disagree about a fact, an AI tool picks one, and often the wrong one. We make every source say the same thing.
• Let AI crawlers in. We check that ChatGPT, Perplexity, Gemini and Google can all read your pages, and add an llms.txt file that sums up your business for AI assistants.
• Keep it current. Recently updated pages are more likely to be quoted, so your most important pages are reviewed and dated every quarter.

Which AI tools does this cover?

Google's AI Overviews and AI Mode, ChatGPT search, Gemini, Perplexity and Microsoft Copilot. Each one reads the web a little differently. Google leans on pages that already rank well. Copilot draws on Bing's index, so we make sure your site is submitted there too. AI assistants such as ChatGPT can use an llms.txt summary, which Google ignores.

How will I know it is working?

Google Search Console now shows a report on how often your pages appear in Google's AI answers. It exists only on the Search Console screen, not in its data feed, so most tools never see it. We read it by hand every month.

We also check the AI answers for the questions that matter most to you, and your dashboard shows the leads that follow. No tool can show every time an AI names you, and we will not pretend otherwise.

Your first month with us

1. 1Week 1

   We read your data

   We connect your Google Search Console and Google Analytics, read up to 16 months of history, and find the searches that already bring people to you.

2. 2Week 2

   We fix what confuses Google

   A page named differently from what people type. Two pages chasing the same search. A homepage showing up where a service page should. These are the quickest wins, so they come first.

3. 3Week 3

   We write what AI tools can quote

   Short, clear answers with your name, what you offer and how to reach you, placed where Google's AI Overview and ChatGPT pick them up. Every fact matches everywhere, so no answer gets you wrong.

4. 4Week 4

   You see it on your dashboard

   Your DataPls dashboard shows every search, ranking and lead, updated daily, so you never wait for a report to know where you stand.

Questions people ask