Get found by buyers while they are still choosing a supplier.

What B2B buyers search for

B2B buyers rarely search for a company name. They search for the product, often with a grade, a material or a standard, and add a word that tells Google who they want to deal with. Manufacturer, supplier, exporter and wholesaler each mean something different to a buyer, so we use the one that is true for you.

Keyword tools miss much of this. They reported no searches for phrases like "senna leaves manufacturer", which our exporter client's Search Console showed buyers really typing, and Keyword Planner often shows no volume for searches like it. So we start from your own Search Console and Google's suggestions, and treat the keyword tool as one input among several.

What a B2B product page needs

• The product name buyers type, first. Trade names and codes still matter, so they go in the specifications, and the title uses the buyer's words.
• Specifications buyers can compare. Grades, sizes, standards and the certificates you actually hold, set out so a buyer can check them before writing to you.
• Minimum order, packing, shipping and lead times. The questions a buyer would otherwise have to write in to ask.
• An enquiry in one step. WhatsApp, email, phone and a short form on the page, so the buyer asks you before trying the next supplier.

Manufacturers: say that you make it

A buyer who types "manufacturer" wants the factory: better prices, steady quality and someone who can make to order. Many manufacturers' websites read like a trader's, and that buyer moves on to the next result.

• Show the factory. Real photos of your unit, machines and packing line.
• List what you can make. Capacity, forms and grades, private label or custom work, and the minimum order for each.
• Show the paperwork. Registrations, certificates and test reports, and only the ones you hold.

Every enquiry counted, by channel

Each enquiry button fires one event in Google Analytics, with its channel: WhatsApp, email, phone or form. One enquiry is counted once, so the figure on your dashboard is one you can plan with.

In October 2026 our exporter client's site recorded 75 enquiries: 43 by WhatsApp, 19 by email, 12 through the form and 1 by phone (Google Analytics, 2 to 31 October 2026).

Getting named when buyers ask AI tools

Buyers now ask ChatGPT and Google's AI Overviews which suppliers to consider. In October 2026, 29 of our exporter client's 75 enquiries came from visitors who arrived from ChatGPT (Google Analytics, 2 to 31 October 2026).

We check what these tools say about you in the markets you sell to, and make sure the facts they repeat are right on your own site: what you make, where you make it and to what standard.

Selling abroad

If you export, buyers search in their own spelling and units, and some search in their own language. Our international SEO page and our guide to getting export orders cover what changes, and our article on SEO for exporters shows what overseas buyers type.

Your first month with us

1. 1Week 1

   We take your website and start shipping

   We read your Search Console and Analytics, fix whatever stops Google and AI tools reading your site, and start shipping changes. Your live dashboard is up the same week.

2. 2Week 2

   We measure, then sharpen

   We see what the first changes did and improve on them: pages named the way people search, pages that stop competing with each other, and a faster, clearer site that turns visits into enquiries.

3. 3Week 3

   The first results

   For the searches we started with, this is when we expect rankings to climb, and when we start checking Google's AI answers for your business.

4. 4Week 4

   You see it, and we talk it through

   Your DataPls dashboard shows every search, ranking and lead, updated daily. Every week we call you to go through it, and we message you the day something important changes.

Questions people ask