Google Ads and Meta Ads
Google Ads and Meta Ads, run by the people who do your SEO.
Ads bring enquiries while search work builds. We run both from the same data, so the ads go after searches that already turn into customers, and you see which campaigns brought which enquiries.
Updated October 2026
We plan, build and manage Google Ads and Meta Ads campaigns for businesses across India, alongside our SEO and GEO work or on their own.
What changes the result is the data we start from. Your Search Console shows the searches that already bring you customers, so the first ads go after proven demand instead of a keyword tool's guesses. Enquiry tracking is set up before a campaign spends anything, and spend, clicks and enquiries sit on the same dashboard as your search results.
At a glance
- Search, Performance Max, YouTube and call ads
- Meta
- Facebook and Instagram, including click-to-WhatsApp ads
- Tracked
- Forms, calls and WhatsApp chats, set up before launch
- You own
- The ad accounts and their full history
On this page
Why ads and SEO work better together
Search work takes weeks to show and months to mature. Ads can run the day they are approved. Each one covers the other's gap.
Ads tell us within days which searches turn into customers, so SEO can go after them for the long term. Search Console tells us which searches you already win without paying, so the ad budget goes where you are not yet showing. And both send people to the same pages, which we build to turn a visit into an enquiry.
Google Ads: what we set up
- Campaigns built on real searches. Keywords come from your Search Console and from the search terms report, which lists what people actually typed before clicking your ad.
- Negative keywords from day one. Searches that will never buy, such as ones for jobs, free downloads or courses, are blocked before they spend your budget.
- Conversion tracking for leads. Form fills, calls and WhatsApp clicks are recorded as conversions, with enhanced conversions for leads where your form allows it, so Google's bidding learns from enquiries.
- Landing pages that match the ad. The page someone lands on answers their exact search, loads fast on a phone and has one clear way to get in touch.
- Local options. Targeting by city or radius, call ads, and your Google Business Profile linked for location details, for businesses that serve people nearby.
Meta Ads on Facebook and Instagram
Meta's ads reach people who are not searching yet. That suits products people buy by sight, offers with a deadline, and businesses that want to be familiar before someone needs them. In India they have one more strength: click-to-WhatsApp ads, which open a chat with you instead of a form.
- Pixel and Conversions API. The Meta Pixel on your site, plus the Conversions API, which reports enquiries from your server so they still count when a browser blocks tracking.
- Creative from your real business. Your photos and short videos, made for the phone screen and tested in small batches before the budget moves to what works.
- Lead forms or WhatsApp. Instant forms where speed matters, and click-to-WhatsApp where a conversation closes the sale.
How we judge a campaign
By the enquiries it brings and what each one costs, because that is the number your business feels. Clicks and impressions are on the dashboard too, since they explain why a campaign is working or failing.
Every week we cut what is not working and move budget to what is, and on our call we tell you what changed and why. Our published case studies are search work, so for ads we start with a test budget and a clear target, and you judge us on your own numbers before spending more.
Your first month with us
Week 1
We take your website and start shipping
We read your Search Console and Analytics, fix whatever stops Google and AI tools reading your site, and start shipping changes. Your live dashboard is up the same week.
Week 2
We measure, then sharpen
We see what the first changes did and improve on them: pages named the way people search, pages that stop competing with each other, and a faster, clearer site that turns visits into enquiries.
Week 3
The first results
For the searches we started with, this is when we expect rankings to climb, and when we start checking Google's AI answers for your business.
Week 4
You see it, and we talk it through
Your DataPls dashboard shows every search, ranking and lead, updated daily. Every week we call you to go through it, and we message you the day something important changes.
Questions people ask
How often will we hear from you?
Every week. Every client gets a weekly call with the people doing the work, a message from us the day something important changes, and a live dashboard in between.
Do I need SEO to run ads with you?
No. We run ads on their own too. Many businesses end up with both, because the data from each makes the other more efficient, but you can start with either.
Who owns the ad account?
You do. We set it up in your name, or work inside your existing account with manager access, and you keep the account and all of its history if we ever part ways.
What ad budget do I need?
Enough for a fair test. We work out a starting budget from what an enquiry is worth to you and what clicks cost in your category, and agree it with you before anything spends.
Can ads run in every category?
No. Google and Meta restrict ads for some products and services, such as finance, health and some personal services, and a few need certification first. We check your category before planning anything.
How much do you charge to manage ads?
It depends on the work: the size of your site, the channels you need and how many products or places you sell in. We do not publish a price list. Send us your website and we will tell you what we would do first and what it would cost.
Where to go next
Start here, free
See how Google and AI tools see your site.
Enter your website and get a plain-words check in under a minute: what stops people finding you, and what to fix first.
We are based in Mumbai and work with businesses across India and abroad. Everything happens over WhatsApp, video calls and email, so you never need to visit an office.
Or call +91 90821 98522, or email hello@datapls.in.